Resent Work

AESG – Generator Brochure

Here’s an update I did recently to the Advanced Electrical Services Group brochure to targeted it towards generator sales.

continue reading

March 22, 2013
Advanced Electric Home Show Booth 2013

Again for this year’s Philadelphia Home Show, I worked with Advanced Electrical Services Group to prepare and install their booth.  While much of the booth was reused from last year, literature and layout were updated.

continue reading

February 19, 2013
PERFORMANCE

Live performance visuals became a passion when I first discovered the art of VJing nearly eight years ago. I began working with live visuals through the use of VDMX, a powerful visual performance software that allows me to remix and create live graphics for performances. In the last four years I have moved towards creating my own programs that generate live visuals, analyzing audio and controller inputs to create a visual representation of the accompanying musical performances. In addition to graphical images I have started developing tools to control DMX lighting allowing my performances to expand off the screen. Lighting design has helped make my performances more immersive and reach out into the crowd rather than living solely on the screen.

In addition to visuals and lighting I have been working as a DJ for over five years now. Having a better understanding of musical performances has developed my visuals to work better with the music and live performances.

GENERATIVE ART
Generative digital art combines both programming and data visualization to create systems that produce imagery. I create programs which carry out a set of rules that result in graphical imagery that adapts, changes and develops over time. Often these pieces make use of audio reactivity to generate a unique image that is driven by the sound of the music. Other times I simply establish a set of rules that produce lines, shapes and colors that form artistic compositions.
PROJECTION MAPPING
Projection mapping is the practice of using a single projector to apply images to various surfaces or screens. Often projection mapping is used to overlay information or visuals on to every day objects or surfaces. I make use of projection mapping to create nontraditional displays for use in live entertainment or marketing.
ENTERTAINMENT
Interaction design has a real opportunity to create meaningful experiences. Using these tools I have been developing some projects that allow users to interact with colors, shapes and light using new technology such as video tracking, web interfaces and even IOS devices. Projects are currently in development, check back soon for examples.
ADVERTISING
The ability to interact with a message rather than receive it holds a great opportunity for high impact advertising. Interaction design allows potential customers to explore and experience your message to create a personal bond and understanding. Projects are currently in development, check back soon for examples.
EDUCATION
Just as with other categories of data interaction, educational information can be presented in an interactive format allowing the opportunity to learn from experience. Rather than presenting facts and figures, interactive educational experiences allow the user to search around and seek out information. Projects are currently in development, check back soon for examples.
WEB Traditional cross platform application of HTML and CSS but using custom written jquery transitions and animations to give a more interactive and immersive experience without the drawbacks of a flash based site.
Custom written: Frontend: HTML, CSS, Jquery Backend: PHP, MySQL
Design Development Maintenance Mobile Social Media
VIDEO
I shoot and edit promotional videos, editorial content or video loops for live performance. All 1080 HD edited and produced with industry standard tools including Final Cut Pro. I also offer custom mixed audio and sound design through DJ tools as well as Pro Tools.
DESIGN
Hand crafted designs, layouts and graphics. Integrated across platform.
AESG – Generator Brochure

Here’s an update I did recently to the Advanced Electrical Services Group brochure to targeted it towards generator sales.

continue reading

March 22, 2013
Advanced Electric Home Show Booth 2013

Again for this year’s Philadelphia Home Show, I worked with Advanced Electrical Services Group to prepare and install their booth.  While much of the booth was reused from last year, literature and layout were updated.

continue reading

February 19, 2013
Particles – Processing.js

For my interactive media class at Emerson College I experimented with processing.js to bring some of my resent work with particle systems and boids to a native web format.

continue reading

March 28, 2012
Sparks Entertainment – GVHS SophHop

In conjunction with Sparks Entertainment I controlled lighting for the Garnet Valley High School 2012 SophHop.   continue reading

March 02, 2012
Advanced Electrical Home Show Booth

For the 2012 Philadelphia Home Show I worked with Advanced Electrical Services Group Inc. to prepare a one of a kind booth to represent their work in electrical contracting continue reading

January 15, 2012
Sparks Entertainment Bridal Booth

Bridal show booth developed for Sparks Entertainment to present at the Wilmington Double Tree Bridal Show.  Poster and stationary designed specifically for the event.  Lighting design and control done through custom continue reading

January 08, 2012

My name is Nicholas Lavella and I am a interactive designer, creative coder and media producer. I graduated in 2012 from Emerson College, where I earned a degree in interactive media with a minor in political communications. Long before my time at Emerson I began working with both traditional and nontraditional digital media.

From a young age I have always been drawn to art, both as a spectator and a creator. Even after starting with drawing and painting I quickly realized that digital art was my true medium. After acquiring my first computer I quickly jumped from drawing and painting into video editing, graphic design and other media work. I truly began to create my own work when I discovered live visuals, creative coding and data visualization. For the last three years I have been learning and experimenting with creative coding as an opportunity to create my own work that displays realtime graphics and well as interactivity.

In addition to my interactive interests I have always been involved in the world of political communications. Throughout high school I was heavily involved in student government, holding many positions both within my school district as well as the state organization, Pennsylvania Association of Student Councils, where not only did I effectively work as a representative but also brought digital media to the world of political communications. I made use of video and online content as well as making use of social media to communicate and educate. After my first year at Emerson I realized I needed more than just an interactive media degree so I perused a minor in political communications where I learned both larger theories of political communication but also traditional and up and coming methods of integrating media into politics.